Today online trading is increasing and competing with offline trading. Methods of payment made by many individuals are also increasingly diverse as options are increased by service providers. There are many methods that are often used in offline and online transactions.

The data to be reviewed is a collection of independent statistical body research based on insight and prioritizing aspects of online trading. Although what will be reviewed is the majority of data from online trading, aspects of offline trading will still be attached.

The following are the highest ranks of payment methods that are often used by Indonesians.

COD (cash on delivery)

The cash payment method is still the most commonly used method and is carried out by the people of Indonesia. Trust in direct payments is still one of the main keys to the survival of this method. Although there are currently many online payment methods, it turns out that cash payments are still ranked first from online payment methods.

Online shopping payment using the cash method is still the number one and remains a mainstay of Indonesian society because of its simplicity and security. COD users out of 169 respondents, 47 of whom used it with the status of “always using” and 22 of them used it frequently.

Bank Transfer

Online shopping payment method using bank transfer is the second choice of the Indonesian community when making online transaction payments. The rise of the use of bank transfers as a payment method is the impact of the beginning of the rise of online shopping sites that implement a bank transfer system as a payment method so that many people are accustomed to using the bank transfer method. 

In addition, the convenience of the bank itself, which currently has made it much easier in bank transfer services, makes more and more users. Bank transfer users from 169 respondents, 39 of whom use “always use” status and 19 of them use it frequently.

Virtual Account

In this case the virtual account in question is a virtual wallet account where you have an electronic wallet that you can use to transact online or offline. Then the way you fill your own electronic wallet is by bank transfer or it can be through a convenience store that facilitates top up of digital wallet tokens.

Still not too widely used because it has a work system such as credit, there are still many users who find it too complicated to apply this payment method to make online transactions. For the case of offline transactions themselves, this digital wallet has many examples of failures and has proven to be the most inefficient method of offline shopping payment methods.

Virtual account users of 169 respondents, 32 of whom use the status of “always using” and 16 of them often use.

Gopay

Although it has a working system that is almost the same as a virtual account, Gopay itself has more conveniences that can be offered. Integration with banks and also easy top-up makes gopay itself efficient for online and offline transactions.

Even in offline transactions the use of GoPro itself ranks second under the cash payment method. No half-hearted gopay applications and online payment applications that are currently rife have implemented a system that can be integrated directly with the bank and provide many services that allow both sellers or buyers to make transactions using gopay.

Unlike the predecessor of the virtual wallet payment application that was initiated by one of the network service providers in Indonesia which proved inefficient and bankrupt in less than 2 semesters. The efficiency offered by GoPay is no joke. Even to facilitate transactions using GoPay sellers only need to use a smartphone for the GoPay cashier application that allows small merchants to receive digital funds as a payment method that can be accepted anywhere and anytime. Gopay users of 169 respondents, 39 of whom use it with the status of “always using” and 12 of them often use.

The payment methods above are the most dominant compared to other payment methods during the 2019. This can be a consideration for many online businesses to direct their business strategies in accordance with the results of the above research.