The shopping habits of Indonesian people are different, sometimes there are those who look for goods with a certain brand and there are also those who do not care about the brand but only its functionality.
Businesses must understand the trends and market segmentation like this in order to take the right business niche.
A survey of the most popular brands in 2019 can be used as an interesting case study reference. The following is a review of what brands are most often used by Indonesian society during 2019 yesterday.
The Most Popular Smartphone Brand in 2019
The mobile phone market in Indonesia is always flooded with new products that launch their innovations all the time. The swift flow of sales also reflects that the brand is the brand of choice of the community. There are top five smart phone brands in 2019 that have become the idols of Indonesian people namely Samsung, Xiaomi, Oppo, Samsung and iPhone.
The Most Popular Cosmetic Brand In 2019
Cosmetic brands have also become one of the most sought after and used products by the public. The functionality of cosmetics is increasingly becoming an obligation not only for women but also men to make cosmetic brands still favored by Indonesian society and become one of the products that become primary needs. The following are the top five cosmetic brands most often used by Indonesian people in 2019 namely Wardah, Maybelline, Make over, Emina and Pixy.
The Most Popular Food Brand in Indonesia
Food brands here are both fast food and processed foods that are available at the nearest store. Does not include processed food products without brands such as processed home cooking. Despite the fact that branding food is a tertiary need of Indonesian society, certain branded food is often one of the lavish food choices of Indonesian people. The following are the most popular food brands by Indonesian people during 2019 namely Nestle, Indofood, McDonald’s, KFC.
The Most Wanted Household Brand in 2019
Home appliances are no longer secondary needs but primary needs for the majority of Indonesian people. There are many choices of household equipment brands that provide many choices for the community. In addition, the number of household products also triggers competition for innovation between one brand and another. The following are the most popular household equipment brands in 2019, namely Unilever, Lifebuoy, Sweety, Mamypoko, Merries.
Other Favorite Brands in 2019
After discussing many products for secondary and primary needs, this time we will discuss other products that are often the tertiary needs of Indonesian society. The application brand which, in 2019, is the product most frequently used and accessed by Indonesian people, namely gojek, gopay, grab, ovo, and funds. The application is the application most often used and accessed by the public because in recent years the trend of using digital payments is being promoted so that people are starting to learn a lot and switch to using digital payments.
Whereas in the automotive industry both two-wheeled vehicles and four-wheeled vehicles in 2019 is still controlled by the biggest brands in Indonesia, namely Yamaha and Honda. Both brands compete with each other for the biggest market in Indonesia and make other competitors lose in sales volume per year.
For non-smartphone and non-gadget electronic goods. There are two brands that in 2019 became the most popular brand by the public namely politron and LG. Both brands are the masters of electronic goods brands which are often a reference for Indonesian people when they are looking for electronic goods for their household needs.
If seen from the reviews above, business people can adjust last year’s trends to be applied this year and predictions going forward. The five brands mentioned above can be used as business strategy orientation in the future so that they can generate profits and better market mastery. The above survey is enough to represent a variety of daily needs ranging from consumer needs, to the favorite way of paying that can support business facilities run by business people.