Data quality is everything
Fraud & duplication
Fraud and duplicate respondents are eliminated through our in-house digital print technology. It is automatically embedded on the respondents browser to prevent them from joining the same survey. Checking cookies and IP addresses are standard practices when answering surveys. We flag fraudulent survey takers (speedsters, straight-liners, bad response, etc).
Independent team of QC
We have independent team of Quality Control. An internal quality check is regularly run to review response rate quality score resulted by trap questions, straight-liners and so on.
